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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. BtoB Research Defining the Modern Marketer.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. ” Marketers: Learn, Get Involved & Blog.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. ” Marketers: Learn, Get Involved & Blog.