KoMarketing Associates
APRIL 11, 2013
For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. ” View the full report.
KoMarketing Associates
MARCH 7, 2013
For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].
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ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Marketers: Learn, Get Involved & Blog.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Marketers: Learn, Get Involved & Blog.
Paul Gillin
JANUARY 24, 2013
Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy. Learn more at AttackOfTheCustomers.com.
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