The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

LeanData

APRIL 21, 2016

That’s why Adam New-Waterson , the chief marketing officer at LeanData, believes salespeople and marketers must play the role of moderators as they help guide the internal discussions of potential customers toward making a purchase decision. “We The sales cycles are longer. The products are more complex. stakeholders.

Conversion 53

Conversion Work Management Paid Search Agency Marketing Management 53

LeanData

APRIL 21, 2016

That’s why Adam New-Waterson , the chief marketing officer at LeanData, believes salespeople and marketers must play the role of moderators as they help guide the internal discussions of potential customers toward making a purchase decision. “We The sales cycles are longer. The products are more complex. stakeholders.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

That’s why Adam New-Waterson , the chief marketing officer at LeanData, believes salespeople and marketers must play the role of moderators as they help guide the internal discussions of potential customers toward making a purchase decision. “We The sales cycles are longer. The products are more complex. stakeholders.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

That’s why Adam New-Waterson , the chief marketing officer at LeanData, believes salespeople and marketers must play the role of moderators as they help guide the internal discussions of potential customers toward making a purchase decision. “We The sales cycles are longer. The products are more complex. stakeholders.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. Emotionally the chance for loss is weighed higher than logic would dictate, and most avoid the risk and choose the sure bet.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40