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When Did Programmatic Advertising Start: A History Lesson

Rev

I’d like to say Programmatic display ads started when two college kids sat in a basement and thought about how they could make the world a better place, but it was actually started by HotWired, now known as Wired.com, who discovered that the internet was changing lives. Display Ads & DoubleClick.

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Facebook Doubles Revenue – How Long Can it Sustain This Growth?

readwrite

According to reports, Facebook has doubled its revenue in the first half of 2011. Given that the entire Internet display ad market is predicted to be $12.33 Google still dominates most advertising on the Internet though, though it is increasingly setting up a battle with Facebook for advertisers’ dollars.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. How will this affect marketing in the next ten years?

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! That’s 42% of every single person on the planet including babies according to Internet World Stats. The amount of content on the internet has grown by leaps and bounds.

Banners 100