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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

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Facebook Doubles Revenue – How Long Can it Sustain This Growth?

readwrite

According to reports, Facebook has doubled its revenue in the first half of 2011. Data compiled by ad network DoubleClick, a subsidiary of Google, showed that Facebook exceeded the a trillion page views in June. Reuters reports an undisclosed source that says the company made $1.6 That is an astounding number.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . Only 8% of internet users account for 85% of clicks on display ads Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. DoubleClick ). DoubleClick ). DoubleClick ). Forrester ).

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