Demand Gen And The Whale: 5 Takeaways From Marketing World 2011
MARCH 3, 2011
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? One theme that resurfaced in several of the workshops I attended was that documenting buyer personas down to the individual persona detail is a powerful tool for B2B marketing , segmentation and message development. by Jennifer Horton | Tweet this.