Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? One theme that resurfaced in several of the workshops I attended was that documenting buyer personas down to the individual persona detail is a powerful tool for B2B marketing , segmentation and message development. by Jennifer Horton | Tweet this.

Demand 188

“Sirius” About Marketing Operations

Modern Marketing

When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It Jonathan Block, of SiriusDecisions, says marketing operations is a fast-growing role. by Jesse Noyes | Tweet this.

Digg 239

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system,

10 Marketing Nightmares

Modern Marketing

Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Some marketers are given access to the company Twitter handle.

[Cartoon] Ellber & Email Marketing

Modern Marketing

Once Ellber wakes up, we’ll take a look at how his efforts pay off for the sales team but, while he catches his zzzz’s, check out how ‘Amazing eZPutty’ helps you get more from your email marketing!

Email 239

Picking A Provider? Meet BERQ.

Modern Marketing

Or perhaps you’re in the market for lead management solutions. For a marketing agency, you could look at the turn round time to complete a task and how big of a bite it will take out of your budget. by Anna Glushkovsky | Tweet this. You might need to buy a car.

Vendor 226

The High Cost Of Bad Data

Modern Marketing

Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Most marketing departments will allocate this cost to the data acquired and stop there. Marketing Manager. So now the sales person has to add a new contact to the database, which takes another 10 minutes. by Anna Glushkovsky | Tweet this.

Cost 195

Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

B2B Lead Generation

If you’re like most marketers, the answer too often is, “Not enough.”. It’s no wonder that when marketers are obsessively focused on what’s in it for their prospects to open an email, remarkable things happen – like several million new subscribers. Email Marketing Social Media

Email 224

Searching For the Elusive Net New Name

Modern Marketing

In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue. That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. But if database growth is your mandate, make sure you have a mechanism in place to calculate the cost per net new name.

Search 174

New Response Databases - Valuable Resource for B2B Marketers?


Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Marketers might ask, “Am I getting all the mid-sized law firms in the greater Chicago area?

3 Top Topics from Topliners

Modern Marketing

Every day dynamic conversations are happening between marketers who want to increase their topline revenue. Do It: Data Quality – How to Create a Data Cleansing Program (Phase 1 – Analyze) – Carlos shares his foundational steps for beginning the journey of cleaning up a marketing database. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners

Meet The Parents: 6 Things To Watch For After A Merger

Modern Marketing

Here are 6 signs to look out for on your journey to perfect synergy with your new marketing partner. Similarly, when you go through a merger, your marketing teams need to do some list building. Treat your newly acquired teams’ database like a purchased list. How many events is the marketing department sponsoring in the next year? by Gaea Connary | Tweet this. A lot of companies have been feeling the urge to merge lately.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.

Top 5 Benefits of Adopting Marketing Automation

The Point

On , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Regardless of how good your inside sales team is, putting in place automated lead response via marketing automation ensures that every inbound lead receives a prompt, systematic, personalized response, and that none fall through the cracks.

Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Either way, marketers will certainly need other vendors' products to manage their full customer relationships.

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”. Early examples of this are the classic CPG scanner data, pharmaceutical detailing data and financial services direct marketing data sets. Membership of the Direct Marketing Association and those who attended the NCDM (National Center for Database Marketing) is a good place to start.

Target 136

MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution. marketing automation marketing resource management marketingpilot demand generation

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. Reltio avoids the traditional complexity of MDM in part by using the Cassandra data store, which is highly scalable and can more easily add new data types and attributes than standard relational databases. The company was founded in 2011 and released its product several years later.

API 140

Why Companies Buy Marketing Automation Software

The Point

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

Buy 181

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year.

How Does Content Marketing Help with SEO?


Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

SEO 198

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. Clients can purchase the configured database management system if they want to run it for themselves.

Why Marketers Can't Rely ONLY on Marketing Automation


To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough.

15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. UnMarketing: Stop Marketing.