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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). What I Like: Cathy header and good combination of graphic with text to get people interested. Not copy intensive and good use of bullet points.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. I usually Copywriting that sells. This is your goal. This is your goal. then read on.

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43 Execs Explain How Millennials Impact B2B Buying Committees

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Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. Clutch.co | Business Analyst & Content Marketer. . . You can go back as far as Google’s ground breaking Zero Moment of Truth study in 2011. Use that. . .