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2011 B2B Marketing Predictions

Online Marketing Institute

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). What I Like: Cathy header and good combination of graphic with text to get people interested. Not copy intensive and good use of bullet points.

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What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami.

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43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. Clutch.co | Business Analyst & Content Marketer. . . You can go back as far as Google’s ground breaking Zero Moment of Truth study in 2011. Use that. . .