You’ve probably over-farmed your donors’ land


When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Could you reward your donors in a more public way? Image via Wikipedia. You’ve been emailing and snail mailing the same donors you have done for a decade.

2011 B2B Marketing Predictions

delicious b2bmarketing

Search/ Close Home About Team Approach Marketing Results Services Branding Business Marketing Collateral Communications Plan Digital Marketing Strategy Direct Marketing Emerging Marketing Tools Killer Presentations Marketing Plan Public Relations Sales Tools Search Engine Marketing (SEM) Social Media Marketing Trade Shows Web Site Design and Development Clients Testimonials Current Satisfaction Survey Pick me!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tracking Social Media ROI


For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

The A-Z Guide to B2B Lead Generation


I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. M- Marketing Automation.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

ROI 86

Groupon Digs the Hole Deeper

Paul Gillin

The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service. I don’t know who counsels Groupon about public relations. advertising marketing

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like?

Review 157

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy.

Help 130

What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Unite sales & marketing into one revenue generation machine.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

43 Execs Explain How Millennials Impact B2B Buying Committees


Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . Millennials dislike it when marketing is product-heavy, inauthentic, or lazy. HealthJoy | Chief Marketing Officer. . .

Buy 118