ClickZ

OCTOBER 23, 2020

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. The platform provides detailed metrics on email or SMS campaign performance, deliverability, and audience and lists growth and attrition.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. However, personalized emails had a clickthrough rate 16.5% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28