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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 3:43 – Poll – Would you consider your lead-management process a closed loop?

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Defining Moments

ANNUITAS

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. This is no small challenge, due in part to some in the market who use interchangeable terms and inaccurate definitions when describing marketing automation. Lead Planning.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. And while it may seem that slacking off on your reporting won’t destroy your marketing automation programs, it definitely won’t make things any better either.

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Ease Email Marketing Headaches

Adobe Experience Cloud Blog

This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. In-house Communication is enhanced as well, because automated reports keep both sales and marketing updated on latest email results.

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How to Drive More Revenue From Your Remote Salespeople

Adobe Experience Cloud Blog

While being in a buzzing, competitive sales office definitely helps with motivation, these salespeople only need three things to stay focused and motivated; Crystal clear goals. A steady stream of qualified leads. Make sure your remote sales team has access to great tools for lead management. A score card.

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Three Truths Behind Sales and Marketing Alignment

Adobe Experience Cloud Blog

Collaborative lead scoring is the basis for effective qualification. To create the best scoring system, marketing and sales have to combine their definitions of the ideal lead. If the two teams can’t agree on what a lead is and how they are scored, then that’s the first area of improvement that you need to focus on.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Barb May 27 2010 Social media is definitely the hot topic right now, like you said. Best, Michael Carlos Hidalgo Aug 3 2010 Michael: I enjoy your posts and like the list for lead generation success, but would submit that shifting from lead generation to lead management is what is key for success. Keep it up.