How 7 Experts Solve Their Most Painful Email Marketing Problems
Hubspot
JUNE 12, 2013
There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. For example, in 2011, we conducted a test to see if including a personal name in an email''s "from" field would increase email clickthrough rate. Solution: Segment Your Marketing Messages. confidence.
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