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Biznology

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15 best Big Data companies and why they stand out

Biznology

APRIL 25, 2016

Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards.

Enterprise Management 80
Enterprise Management Work Management Paid Search Agency Marketing Management 80
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The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

AUGUST 24, 2012

According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts.

Marketing Attribution 80
Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80
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