Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. This strategy builds WOM like you wouldn't believe. population.
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Convince & Convert
SEPTEMBER 20, 2010
Top B2B marketing posts for 2009 (hint: social media) =-. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog. Chris @ckochster.-= Great stuff.
Convince & Convert
JULY 14, 2010
.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. All rights reserved.
Convince & Convert
APRIL 22, 2010
I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.
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