LeadsRX
JANUARY 12, 2022
The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space. This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers. LeadsRx is deeply committed to consumer data privacy.
Content Standard
AUGUST 2, 2018
Brand reach is dipping, but what does that mean for social media ROI? Marketers recognize that organic social media promotion isn’t enough to drive strong ROI, and their budget allocation proves it. If you rely on them to meaningfully understand your brand’s social performance, you’ll be disappointed.
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Velocity Partners
APRIL 16, 2024
His ideas and the tech platforms he designed made marketing accountable for the first time, turning us from snowflakes into data dynamos with a seat at the top table. (As After all, it’s a cold reality that the vast majority of our CTA-focussed ads don’t actually work or work so pitifully badly that there’s no ROI worth the mention.
Martech
JULY 11, 2022
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business. What made these items feel valuable to buyers?
LeanData
FEBRUARY 22, 2016
As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.
LeanData
FEBRUARY 22, 2016
As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.
LeanData
FEBRUARY 22, 2016
As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.
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