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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This white paper aims to change that perception of them.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds » LEADERSHIP. If so, Halliburton attacks the problem in a relevant COP. New Top-Level Domains Expected in 2009. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. I completely agree that national companies need to establish a local voice in order to stay relevant. Hope that helps!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. link] unruh ann has a point – it's all about the content.