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Industrial Marketing Today
JUNE 15, 2010
I make my living providing marketing services including designing and marketing industrial websites. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly.
Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role.
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