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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.