Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. in 2009 to 8% in 2014. of the online population), compared with just 65.1% for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. Energy Efficiency. Space Management. Mainframes. Blade Servers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. But it also contains a wealth of information for marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

With buyers suffering from information overload, how can a marketer break through the clutter and connect? SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40