The 2010 marketing technology proto-landscape did consolidate by 61%
chiefmartech
OCTOBER 29, 2017
But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. In other words, 62.5% It wasn’t Martechageddon.
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