How a fearless content marketing strategy paid off Under Armour, IBM, and GE
Tomorrow People
OCTOBER 24, 2017
According to Ryan Rimsnider , Taco Bell's senior manager of social strategy: “[We] saw the opportunity to start contributing like a fan or YouTube creator would. It all started in 2008, with the launch of GE Reports. We're really charged with how do we continue to really bring the brand to life over time. Not exactly a nimble startup.
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