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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Bullet-proof business cases need to be made for any money to change hands.

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

That last sentence was 140 characters, which came out to a mere 22 words with which to express why Twitter is an effective training tool for writers. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. Could I have composed more on the subject? Absolutely. But that’s not the point.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. What’s Next?!

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.