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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Thanks to Jim Berkowitzs CRM Mastery E-Journal for pointing me to it. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic. Thanks to Jim Berkowitzs CRM Mastery E-Journal for pointing me to it. Determine which visitors become leads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. link] Kenneth Westling 3 things social marketers can learn from ShamWow [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yep I see the connection with Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)