2008 2010 Generation WOM 
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. This white paper aims to change that perception of them.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products.
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Convince & Convert
SEPTEMBER 20, 2010
You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=
Convince & Convert
JULY 14, 2010
There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#
Convince & Convert
APRIL 22, 2010
April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. At Monday’s Social Fresh conference in St.
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