Customer Experience Matrix
JANUARY 25, 2008
It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.
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Customer Experience Matrix
DECEMBER 18, 2007
I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. So perhaps the replacement market will be bigger than it seems.
Buzz Marketing for Technology
JUNE 27, 2008
’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Blue Nile SVP, marketing & technology: Darrell Cavens. Photo Galleries.
Buzz Marketing for Technology
JUNE 23, 2008
Wikis as a Tool for Collaborative Course Management. Computer Information Systems Department. students to be able to access and manage their. decade, course and learning management systems such. management systems as a tool for disseminating. use a wiki as a course management tool, and shares.
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