VisualIQ Measures Marketing Impacts Across All Channels
Customer Experience Matrix
APRIL 5, 2010
I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. The other, favored by banks, retailers, communications providers and others who do sell directly to known buyers, assesses the impact of each contact with specific individuals.
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