Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Ad Chickadee ? Wikipedia has a good explanation of it ( [link] ).

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Buzz Marketing for Technology

JULY 24, 2008

Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). Wikipedia uses community vetting in a different way. Author Index. About JCMC. Zimmerman, A., Journal of Computer-Mediated Communication , 12 (2), article 16.

Communities 100

Communities Practices Sample Work Management 100

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. That’s an impressive result, but it isn’t a return. Profit margin. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50