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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. billion in 2007).

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

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What is Programmatic Digital Advertising?

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. billion in 2007). .

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. In fact, earlier this week, CBS MarketWatch had a story which started this way: Even though the market expects poor results from newspaper companies, the actual results can come as a shock. How can I prove this to you? April 2008. March 2008. February 2008. January 2008.