B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland
markempa
JUNE 29, 2007
If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Very useful stuff.
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