What Is an Ad Network? Definition, Types, and Examples
Martech Advisor
OCTOBER 17, 2019
You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Cost-per-acquisition (CPA). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1
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