2007 Article Buzz Lead Qualification 
markempa
JUNE 14, 2007
« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? It’s a momentum thing. B2B marketing isn’t a popularity contest.
markempa
AUGUST 30, 2007
" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.
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markempa
NOVEMBER 1, 2006
In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have. In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?
markempa
AUGUST 29, 2007
Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.
markempa
SEPTEMBER 12, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
NOVEMBER 22, 2006
» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.
markempa
AUGUST 24, 2007
And thats where Ive found " lead generation huddles " help get that ironed out. I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I think Anderson does a nice job explaining some of different ways that closed loop marketing adds value and contributes to sales and marketing teamwork.
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