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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

In 2007, Netflix launched its on-demand streaming video. CTV is any television set used to stream video over the internet. Also, consumers used 30% more streaming services in 2021 than in 2020. Streamed content is a much more economical choice when compared to traditional cable or linear TV. Cost-Effective TV Advertising.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Trojan Room: Laziness Breeds Innovation.