Convince & Convert

JUNE 3, 2010

And they can’t get just two little words right. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. .&# That’s how much we are wired to forgive. Billions of dollars.

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Buzz Marketing for Technology

JULY 7, 2008

I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics. Each workshop is its own learning process. I was impressed how difficult it was to tell who was who by the 2nd day.

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Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Thanks very much for the kind words. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s about humanization.

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Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? What about you?

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Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 9, 2010

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. The real shift is in how we define friendship.

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Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.

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Single Grain

APRIL 28, 2020

In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation. This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020.

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