Variety of Content is the Key in the Early Stages of the.
Industrial Marketing Today
SEPTEMBER 13, 2010
According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.
Let's personalize your content