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B2B Marketing Events Around The World - May 2011

MLT Creative

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. and mobile applications.

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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Bernie Madoff. Real estate. The credit crisis.

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It's Not (Exactly) Experiential Marketing.

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