SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Each marketing touchpoint through any attributable channel can help sales drive a opportunity closer to a win. ROAS (booked revenue/media fees).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Devin Schumacher , founder of SERP , shares an email optimization strategy that’s led to a 40% increase in revenue for clients.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Devin Schumacher , founder of SERP , shares an email optimization strategy that’s led to a 40% increase in revenue for clients.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

AUGUST 18, 2023

Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

DECEMBER 6, 2019

YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145