Marketing Insider Group
JULY 6, 2010
A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.
Marketing Insider Group
OCTOBER 26, 2010
It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 18, 2010
You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. When prospects are ready to buy, they will use keyword search to research products and solutions.
Marketing Insider Group
DECEMBER 1, 2010
Lists became “tired&# as response rates drops. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Not just a little more, we sent tons of email and cold calls and then we added even more.
Marketing Insider Group
MAY 12, 2010
And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Think sales, leads, pipeline.
Expert insights. Personalized for you.
100 
Let's personalize your content