Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls.

Marketing AI 76

Marketing AI Top of Funnel Lead Scoring Lead Ranking 76

Terminus

OCTOBER 29, 2021

The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Rollworks

JUNE 3, 2018

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? And what about people’s positions?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Vidyard

FEBRUARY 2, 2021

Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Innovators Leading the Charge With Video Trends 2. Webinars Generate Leads 2.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2 Innovators Leading the Charge With Video Trends 3. The Benefits of Video for Sales 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65