There’s No ‘Or’ in Marketing: Why You Should Blend ABM and Demand Gen
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JUNE 8, 2021
Marketers taking on ABM like a college kid buying up AMC stock may not realize: How critical alignment and coordination between sales and marketing is. I know, I know, everybody talks about sales and marketing alignment. I’m here to set the record straight: ABM is just one piece, not the end-all-be-all, of B2B marketing.
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