Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.
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