How to Drive Your Marketing Automation Strategy Forward
Content Standard
JANUARY 9, 2015
If there are gaps in your data or if you simply don’t trust what’s in your database, there are plenty of enrichment tools to append or replace your data—NetProspex, ReachForce, and RingLead, to name a few. URL parameters can be used to identify where a lead originally came from before she or he filled out your form.
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