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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Likewise, proper conversion architecture, A/B testing, and website form management is a must. It’s that simple. Now, back to the typewriter. .

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A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Users can also set up automated workflows for data normalization. Marketo also includes account-based marketing features as well.

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16 marketing automation platforms your organization should consider

Martech

Marketers can build individually personalized content quickly through a drag-and-drop Email Builder, from scratch or from a template, execute and monitor all aspects of their campaign directly; helping boost engagement, loyalty and customer lifetime value. This includes cross-channel, multi-touch and multi-wave campaigns.