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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Presentation. For example, “acmesoft sales presentation” or “acmesoft price list”. So here are some of my favorite keywords to add to competitive search queries: price, price list, pricing, proposal, quote, sales presentation, manual, user guide, issues, complaints (as in ‘acmesoft complaints’ to find out what people complain about).

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Do a SWOT analysis. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Develop or substantiate your brand.

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Key Account Management: The Ultimate Guide

Hubspot

Their analytic skills will help them create and present business cases. They need to be able to think quickly and apply their knowledge to a variety of different clients and markets and be confident when presenting the information. In addition to having business acumen, key account managers should have an analytical mindset.

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Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.

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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Associations/Trade Shows. You want to do everything you can to root your planning process in reality.

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Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. Without a clearly defined set of goals, your marketing is likely to be unfocused and…. Click To Tweet. Direct Mail.