Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. Whether it’s a founder story like Blake Mycoskie’s at TOMS or customer stories like Skype and AirBnB have done, signature stories have a tension or surprise, characters who connect, and a punchy problem, solution, or outcome. Portfolio thread. Brand acts.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Thought Leadership 111

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 143

Social Media Activities Media Skype 143