Marketing Insider Group

JUNE 29, 2010

Improper training enablement: provide training in the vendor’s format so they really get it. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

OCTOBER 28, 2010

We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Create a “train schedule&# of activities that starts early in the year and ends late.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 16, 2010

Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Even though my department will be a sort of “social media go to&# … I also honestly feel that this is temporary.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JULY 19, 2010

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. We cannot assume that the prospect only wants to discuss the one piece of content they viewed, or that is their only need and pain.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100