article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

article thumbnail

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it. So it’s not that you can’t generate conversions. 3 Tactics To Fill in the Gap.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Derek Cromwell.

article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.