Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. For others, it may mean creating deeper engagements with existing customers. Pinpoint your ideal customers.

Small Business Marketing 209

Small Business Marketing Work Management Data Hygiene Practices 209

Referral Rock

NOVEMBER 1, 2019

A variety of businesses use loyalty programs as part of their marketing strategy. Customer loyalty programs reward customers for making frequent purchases, in the hopes of driving customer loyalty. This happens after a customer makes a certain number of qualifying purchases. This is designed to incentivize another purchase.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Porch Group Media

OCTOBER 29, 2020

They quickly became adopted by the ad technology market. In 2018, research by Viant found that at the time, many marketers believed that tracking cookies would no longer be needed. Regardless, marketers continue to heavily rely on cookies and will need to prepare and implement new forms of targeting. 1) First-Party Data.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Doubleclick 49

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88