ViewPoint
FEBRUARY 7, 2012
Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing. After application of marketing analytics and market segmentation processes, results of the program include the following: Identification of a title type increased performance by a ratio of 3:1. to 6.0%, an improvement of 158%.
ViewPoint
SEPTEMBER 4, 2018
To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Yet, it is frequently done wrong.
ViewPoint
DECEMBER 21, 2017
Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Focus on the top two segmented and prioritized lists, then move down. Want to know more?
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