Remove Differentiation Remove PointClear Remove Segmentation Remove SIC
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Increase Revenue, Decrease Costs - Download the Free eBook!

ViewPoint

To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Yet, it is frequently done wrong.

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For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Focus on the top two segmented and prioritized lists, then move down. Want to know more?

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