Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders


From whitepapers and email to blogs and podcasts, there are several ways to share your message in an engaging way, as detailed in our interview with Craig Rosenberg , Vice President of Products and Services at Tippit, Inc. Amy Hawthorne , Director of Marketing at B2B lead generation company ReachForce, said that your prospects don't exist in silos, and your marketing efforts shouldn't either. Increasing. marketing ROI is on every marketer's mind in today's business climate.