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Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. In short, now is the time to shift to person-to-person (P2P) marketing. .* The highest-ranking answer? ‘No

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. In short, now is the time to shift to person-to-person (P2P) marketing. .* The highest-ranking answer? ‘No